There’s something we’ve learned building this brand…
Not everything is what it says it is.
Especially in jewelry.
Let’s just say it plainly:
The term “gold-filled” gets thrown around a lot.
And while true gold-filled jewelry is designed to last years, not weeks…
That’s not always what you’re actually getting.
We test everything. And we mean everything.
Before anything makes it into our line, we wear it.
- In the shower
- At the gym
- Behind the chair
- In real life
Because if it can’t survive our day… it’s not making it to yours.
Here’s a real example 👇
This piece was sold as gold-filled.
After about two months of wear…
- The gold completely wore off
- The base metal showed through
- The entire look changed
And just like that… it wasn’t “gold-filled” anymore.
It was just… gold looking.
What gold-filled is supposed to be
Real gold-filled jewelry isn’t a coating.
It’s a thick layer of gold bonded to a base metal — and by U.S. standards, it must contain a meaningful percentage of real gold by weight.
That’s why it’s known for:
- Long-term wear
- Durability
- Everyday use without fading
When it’s done right… it holds up.
So what’s actually happening?
Without getting too deep into the industry…
Not all suppliers follow the same standards.
And unless you test it yourself, you’re trusting a label you can’t verify.
Our standard (and why it matters)
We’re not here to sell you something that looks good for two weeks.
We’re building pieces you can:
- Live in
- Sweat in
- Stack every single day
So if something doesn’t hold up?
It doesn’t make the cut.
No matter how cute it is.
No matter how easy it would be to sell.
The bottom line
There’s a difference between:
✨ Jewelry that looks like gold
and
✨ Jewelry that lives like gold
We’ll always choose the second.
In a world where anyone can say anything about what they’re selling…
We’d rather show you.
XO,
Kat & Michele
