Let's be honest with you for a second.
We've always been a gold filled brand. And we're proud of that. Gold filled is real, it lasts, and Michele handcrafts every single piece with intention. That's not changing — ever.
But we kept hearing the same thing from our customers. They loved their Stacked by Jayneebell pieces. They wore them every day. And then they'd tell us about the other necklace — the one they wore to the beach, the gym, the pool. The one they didn't have to think about. The one they never took off.
And we thought — why can't that be us too?
So we did the research. We tested the materials. We sourced the pieces. And then we launched Tough Luxe — our brand new 18k PVD surgical steel collection. And we are genuinely obsessed with it.
Here's everything you need to know.
What is PVD, exactly?
PVD stands for Physical Vapor Deposition. We know — not the sexiest name. But stay with us, because the technology is genuinely incredible.
PVD is a coating process where real gold is bonded to surgical steel at a molecular level using heat and pressure. It's the same technology used in luxury watches, medical instruments, and aerospace equipment. It creates a finish that is exponentially more durable than traditional gold plating — we're talking 10 times thicker in some cases — and bonds directly to the base metal rather than sitting on top of it like a regular plating would.
The result? A piece of jewelry that genuinely does not tarnish, does not fade, does not turn your skin green, and does not care whether you're at the gym, the pool, the shower, or the beach. PVD jewelry is waterproof, sweat-proof, and built for a real woman's real life.
How is PVD different from gold plated?
This is the question we get the most and it's a fair one — because from the outside, gold plated and gold PVD can look identical.
The difference is what happens over time.
Gold plated jewelry has a thin layer of gold sitting on top of a base metal. Over time — especially with exposure to water, sweat, perfume, and daily wear — that layer wears away. You've seen it happen. The necklace that turned your skin green after a few months. The bracelet that lost its shine after a summer. That's gold plating doing what gold plating does.
PVD is a completely different process. Because the gold is bonded at a molecular level rather than sitting on top, it doesn't wear off the same way. It's genuinely resistant to the things that destroy regular plating — water, sweat, chlorine, daily friction. We've had customers tell us they've worn PVD jewelry from other brands for years without a single issue.
And our Tough Luxe pieces come with our Lifetime Promise on tarnish and finish — because we stand behind the technology completely.
Why surgical steel as the base?
We were very intentional about this. Not all PVD jewelry is created equal and the base metal matters enormously.
Surgical steel — specifically 316L surgical grade stainless steel — is hypoallergenic, nickel-safe, and one of the most body-friendly metals on the market. It's what medical instruments and implants are made from. If you've ever struggled with sensitive ears or skin reactions to jewelry, surgical steel is almost always the answer.
Pair that base with PVD coating and you have jewelry that is simultaneously the most durable and the most skin-safe option in the affordable luxury space. That combination is rare. We're proud to offer it.
What's in the Tough Luxe collection?
We didn't want to just throw a few pieces together and call it a collection. We built Tough Luxe the same way we build everything — with intention, with curation, and with our customer at the center of every decision.
Right now the collection includes everything from everyday essentials to statement pieces you'll reach for on your most important days. The Gold Standard and The Silver Standard — our classic tube hoops in gold and silver. The Roman — our interlocked Roman numeral pendant that looks like it costs ten times the price. Locked In — a chunky paperclip chain with a padlock pendant for when you want serious edge. Très Clove — our cheeky flower pendant that may or may not remind you of a certain French luxury house. Bar None, Silver Lining, The Duo, Open Heart, Endless Summer, The Rope, The Oyster — and The Queen Bee Ring, our brand mascot in pavé CZ form, on your finger, forever.
Every single piece is tarnish-proof, shower-safe, and covered by our Tough Luxe Lifetime Promise. If it ever tarnishes, fades, or loses its finish — we replace it. No questions. No receipt. No time limit.
Is Tough Luxe replacing gold filled?
Absolutely not. And we want to be very clear about that.
Our gold filled Founders Collection — handcrafted by Michele — is still the heart of this brand. Gold filled is a different product for a different customer moment. It's warmer, it's handmade, and it carries our Lifetime Craftsmanship Warranty because Michele puts her hands on every single piece.
Tough Luxe is for the moments when you need jewelry that keeps up with your life without a second thought. It's your beach necklace, your gym earrings, your never-take-it-off ring. It's the collection for the woman who wants to look incredible at all times without worrying about her jewelry.
Together, they give you everything.
The bottom line
We added PVD to Stacked by Jayneebell because our customers deserved it. You told us you wanted pieces you could truly live in — and we listened.
Tough Luxe is indestructible. It's beautiful. It's backed by a lifetime promise. And it starts at $42.
Welcome to the hive's newest obsession. 💛
Shop the full Tough Luxe collection at stackedbyjayneebell.com.
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